Tribute to the Black Sheep 

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As you might have already understood, Showroom W has turned its back from the mass-produced items and from those brands which are using Media as a brain washmachine.

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We don't want to behave like an easily influenced consumer, like white sheeps who are running to buy what the last ads have dicted them to purchase.

 

A fashion brand? Why? I don't want to copy my neighbour. I want to stay myself!

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A worldwide famous luxury brand?  Why? I feel enough confident. I don't need to belong to a social group!

 

If being a good consumer is being an obedient white sheep, if being a good consumer is saying "Amen" after having been mesmerized by the last huge marketing campaign of a brand and its Ambassador, then, we are definitely not good consumers and we are proud to claim ourselves as Black Sheeps!

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There is no gregarious necessity, there is no need to act like everyone but to become oneself. We encourage everyone to find inside himself his own Black Sheep...
 

 

Sylvain Hubert

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